The Five Worst Reasons to Open a Restaurant

Greg telling it like it is.

First off, owning a restaurant is a lot like owning a car or a house. You’re gonna say you own it, but in fact, you’re probably just making the payments. And more importantly, at least at the outset, your shop will own you just as much as you supposedly own it. That is a fact.

Seven OC Bartender Archetypes

From the useless mixologist to the burned-out bar vet, this sharp and hilarious breakdown of bartender archetypes in the OC booze scene.

For The Love Of Logan

From B-17 bombers to barrio murals, this deeply personal story captures the overlooked heroism of Santa Ana’s Logan Barrio.

The Why

“Because to each one of us is given just so many years, and hence just so many opportunities to enjoy just so many meals, a poor meal is an opportunity lost forever” – Neill Beck, The Farmers Market Cookbook, 1951 I talk about it all the time in the kitchen and it drives people nuts. […]