The Five Worst Reasons to Open a Restaurant

First off, owning a restaurant is a lot like owning a car or a house. You’re gonna say you own it, but in fact, you’re probably just making the payments. And more importantly, at least at the outset, your shop will own you just as much as you supposedly own it. That is a fact.

Getting The Edge On Your Local Watering Hole

Your knight in shining armor, doing battle with The House, is your friendly neighborhood bartender.

Seven OC Bartender Archetypes

We live in a world of archetypes and the same applies to the realm of drink-slinging. Plato and his third realm hold true that there are things simply exist even if there is no sensible reason and are separate from the internal world of our own intellectual machinations. The fact of the matter is they […]

The Why

“Because to each one of us is given just so many years, and hence just so many opportunities to enjoy just so many meals, a poor meal is an opportunity lost forever” – Neill Beck, The Farmers Market Cookbook, 1951 I talk about it all the time in the kitchen and it drives people nuts. […]